ContactsWhen creating a campaign on the Send SMS page, you’ll now see a new Marketing broadcast section.
This feature allows you to easily comply with anti-spam regulations while providing more control over how your recipients opt out of communications.
1. Identify if Your Message is Marketing or Transactional
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Toggle the Marketing broadcast switch ON if the message is marketing or promotional in nature (e.g. sales, offers, promotions).
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Marketing messages must include an opt out method.
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Toggle the switch OFF for transactional or informational messages (e.g. appointment reminders, service alerts) where opt outs are not required.
2. Select the Opt Out List for the Campaign
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If Marketing broadcast is ON, you can select which Opt Out List this campaign will check against and add new opt outs to.
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For example:
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Select Marketing (Default) to check against your primary marketing opt out list.
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Select another list (e.g. Transactional) if you have set up different categories.
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This ensures recipients can opt out from marketing messages while still receiving transactional or service-related SMS.
3. Campaign-Specific Opt Out Tracking
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Any opt outs generated from this campaign will be directly attributed to the selected list.
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Each list has its own unique opt out link (when using an Alpha Sender ID).
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Opt out results for the selected list will appear in your campaign reports, making it easier to track engagement and compliance.
Why This Matters
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Better compliance with Australia and New Zealand messaging regulations.
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Segmentation of opt outs so transactional messages still reach recipients who opted out of marketing.
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Improved reporting to see exactly which campaigns and lists are generating opt outs.