Setting Your Opt Out

When creating a campaign on the Send SMS page, you’ll now see a new Marketing broadcast section.

This feature allows you to easily comply with anti-spam regulations while providing more control over how your recipients opt out of communications.

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1. Identify if Your Message is Marketing or Transactional

• Toggle the Marketing broadcast switch ON if the message is marketing or promotional in nature (e.g. sales, offers, promotions).

• Marketing messages must include an opt out method.

• Toggle the switch OFF for transactional or informational messages (e.g. appointment reminders, service alerts) where opt outs are not required.

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2. Select the Opt Out List for the Campaign

• If Marketing broadcast is ON, you can select which Opt Out List this campaign will check against and add new opt outs to.

• For example:

  • Select Marketing (Default) to check against your primary marketing opt out list.

  • Select another list (e.g. Transactional) if you have set up different categories.

• This ensures recipients can opt out from marketing messages while still receiving transactional or service-related SMS.

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3. Campaign-Specific Opt Out Tracking

• Any opt outs generated from this campaign will be directly attributed to the selected list.

• Each list has its own unique opt out link (when using an Alpha Sender ID).

• Opt out results for the selected list will appear in your campaign reports, making it easier to track engagement and compliance.

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Why This Matters

• Better compliance with Australia and New Zealand messaging regulations.

• Segmentation of opt outs so transactional messages still reach recipients who opted out of marketing.

• Improved reporting to see exactly which campaigns and lists are generating opt outs.