ContactsWhen sending SMS messages using a custom sender ID, recipients cannot reply directly. In this case, it’s essential to include an opt-out link in your message to give recipients a clear and easy way to unsubscribe.
The platform provides a built-in option to insert a compliant Opt-Out Link into your message content.
Inserting an Opt-Out Link
To insert an opt-out link when composing your message, click the Opt Out dropdown in the message box and select Opt Out Link.
A short opt-out URL (e.g. https://sms.link/abc123) will be inserted. When the recipient clicks the link, they’re taken to a landing page to confirm their request to unsubscribe.
Once confirmed, their mobile number is automatically added to your designated Opt-Out List, and they will no longer receive messages associated with that list.
Using Multiple Opt-Out Lists
If you are utilising multiple opt-out lists (e.g. for marketing, alerts, or different regions), each list has its own unique opt-out link.
When you insert the opt-out link into a message, it will be tied to the specific Opt-Out List selected for that send. This means:
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Recipients are only opted out of the category of messages linked to that list
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They can still receive messages from other lists (e.g. opting out of marketing but still receiving service alerts)
To manage your opt-out lists, visit:
Managing Opt-Outs
How to send an SMS with your Opt Out Link, go to;
1. Send SMS
2. Build your Recipients List by adding contacts or groups, importing a file or entering/pasting numbers in the text area provided.
3. Use the From drop-down to select your Sender ID.
4. Compose your message, then click Signatures > select Out out Link from the dropdown and your opt out link will be inserted into your message.
5. If you wish to schedule or stagger your campaign use the Campaign Delivery tools available.
6. Click Send.
The recipient will be directed to a webpage and asked to enter their mobile number, then click Submit Opt Out to be unsubscribed.