Yes, these custom Sender IDs are referred to as Alphanumeric or Alpha Sender IDs.

Use a Custom Sender ID – No Replies

An Alpha Sender ID is a branded sender name (e.g. your business name) that appears as the sender of your SMS messages.

Key things to know:

• Displays your business or brand name instead of a phone number
• Customers cannot reply to messages sent from an Alpha Sender ID
• Can only be used when sending to Australian mobile numbers
• Must be registered and approved by ACMA (Edgility is a Certified Telco and manages this on your behalf)
• May be up to 11 characters. Accepted characters include upper- and lower-case ASCII letters and the digits 0 through 9: A-Z, a-z, 0-9.

Pros:

• Branded experience for users

Cons:

• Users cannot reply to the message in any way as it is not a number.
• If your message is commercial or marketing in nature, you must still provide a valid opt-out method.

 

If you would like to use a custom Sender ID for commercial messaging, login into your Edgility account click on Settings > Senders IDs

NOTE: In accordance with local legislation, all Alpha Sender IDs are submitted to Edgility for review before they are allocated to your account for sending. Your Sender ID request can take up to 24 hours for approval.

For more information read article Understanding Sender ID Options