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Last updated 488 days ago

Can we use our ‘Company Name’ as a Sender ID?

Yes, these custom Sender IDs are referred to as Alphanumeric or Alpha Sender IDs.

Use a Custom Sender ID – No Replies

A Custom (or Alphanumeric) Sender ID is usually a business name or branded word that appears in place of a phone number as the Sender ID. It offers instant brand recognition but is suitable for one-way messages only – recipients cannot reply to messages sent from a custom sender ID.

Custom Sender IDs may be up to 11 characters. Accepted characters include upper- and lower-case ASCII letters and the digits 0 through 9: A-Z, a-z, 0-9.

The most important thing to understand about a Custom Sender ID is that the recipient CANNOT reply to the message. We generally only recommend considering a Custom Sender ID for reminders and alerts where you do not need to worry about receiving opt-outs or replies.


  • Branded experience for users


  • Users cannot reply to the message in any way as it is not a number.
  • If your message is commercial or marketing in nature, you must still provide a valid opt-out method.


If you would like to use a custom Sender ID for commercial messaging, login into your Edgility account click on Settings > Allowed Senders IDs

NOTE: In accordance with local legislation, all Alphanumeric Sender IDs are submitted to the touchSMS for review before they are allocated to your account for sending. Your Sender ID request can take up to 24 hours for approval.

For more information read article Understanding Sender ID Options

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